CINEMA OF INDIA

The Indian film industry is multi-lingual and the largest in the world in terms of ticket sales and number of films produced. The industry is supported mainly by a vast film-going Indian public, and Indian films have been gaining increasing popularity in the rest of the world — notably in countries with large numbers of expatriate Indians. One third of the India's film industry is mostly concentrated in Mumbai (Bombay), and is commonly referred to as "Bollywood" as an amalgamation of Bombay and Hollywood. The remaining majority portion is spread across west & south India (in Marathi, Tamil, Malayalam, Kannada and Telugu speaking areas). However, there are several smaller centers of Indian film industries in regional languages (Apart from Hindi, Marathi, Telugu, Tamil and Malayalam) centered in the states those languages are spoken. Indian films are made filled with action, romance, comedy, dance and an increasing number of special effects.

Cinema of India constitutes of films produced across India, including the cinematic culture of Mumbai along with the cinematic traditions of provinces such as Bengal, Assam, Tamil Nadu, Karnataka, Kerala and Andhra Pradesh.
Indian films came to be followed throughout Southeast Asia and the Middle East—where modest dressing and subdued sexuality of these films was found to be acceptable to the sensibilities of the audience belonging to these regions.
As cinema as a medium gained popularity in the country as many as 1,000 films in various languages of India were produced annually.
Expatriates in countries such as the United Kingdom and the United States continued to give rise to an international audiences to Hindi-language films, some of which—according to the Encyclopædia Britannica (2009) entry on Bollywood—continued to carry "formulaic story lines, expertly choreographed fight scenes, spectacular song-and-dance routines, emotion-charged melodrama, and larger-than-life heroes.

n the 21st century Indian cinema, along with American and Chinese film industries, became a global enterprise. Enhanced technology paved the way for upgradation from established cinematic norms of delivering product, radically altering the manner in which content reached the target audience. Indian cinema found markets in over 90 countries where films from India are screened. The country also participated in international film festivals. Indian filmmakers such as Shekhar Kapur, Mira Nair, Deepa Mehta etc. found success overseas. The Indian government extended film delegations to foreign countries such as the United States of America and Japan while the country's Film Producers Guild sent similar missions through Europe.

India is the world's largest producer of films, producing close to a thousand films annually. About 300 of the total films produced are in Hindi while the remaining are in other languages. However, Hindi films account for about half of the total revenue generated by cinema in India. The provision of 100% foreign direct investment has made the Indian film market attractive for foreign enterprises such as 20th Century Fox, Sony Pictures, and AOL Time Warner. Prominent Indian enterprises such as Zee, UTV and Adlabs also participated in producing and distributing films. Tax incentives to multiplexes have aided the multiplex boom in India. By 2003 as many as 30 film production companies had been listed in the National Stock Exchange of India, making the commercial presence of the medium felt.

The Indian diaspora constitutes of millions of Indians overseas for which films are made available both through mediums such as DVDs and by screening of films in their country of residence wherever commercially feasible. These earnings, accounting for some 12% of the revenue generated by a mainstream film, contribute substantially to the overall revenue of Indian cinema, the net worth of which was found to be 1.3 billion US Dollars in 2000. Facilities for film production in the country included Ramoji Film City, which, according to Shanti Kumar 'claims to be the largest' film production center in the world. Music in Indian cinema is another substantial revenue generator, with the music rights alone accounting for 4-5% of the net revenues generated by a film in India.